How to Update Your Website for 2020

Update Your Website for 2020

The new year is the perfect time to take a fresh look at your website. While you probably work with small parts of your website every day, resolving to dig in a little deeper and update your website more broadly will pay dividends for the year ahead!

There are many ways to do this. You may simply need to ensure that everything is up-to-date and functioning correctly, or you might want to make major alterations – like changing the primary keywords that your site targets

Ensure that everything is still working and up to date

The first thing you’ll want to do is make sure everything on your site, both big and small, is still working properly. This means conducting a thorough audit of your site – going through each page if possible – and checking for issues such as:

Plugins or themes that need to be updated.
Missing and/or poor-quality images.
Incorrect and/or outdated user information.
Broken links (you can address this using a plugin).
Broken features and/or plugins.
Formatting and/or style issues.
Missing and/or out-of-date content.

This may seem like a lot, but it’s important that every page makes a strong impression. While you’re going through your site, this is also a smart time to ensure that your content is properly organized. Finally, remember to create a backup before making changes!

Perform A/B testing

After ensuring that everything is up-to-date, you should determine whether your site is as effective as it could be. A/B testing is one of the best ways to do this. In simple terms, the technique involves creating two versions of something and testing them against one another.

For example, let’s say you want people visiting your home page to sign up to an email list. You could create two versions of that page – each with a different type of call to action (such as a button or popup). Then you could have visitors randomly sent to one page or the other and track which gets the most clicks.

For WordPress users, there are plenty of tools that can help with this process. We’d recommend starting with Nelio A/B Testing, a quality plugin that provides an entire suite of testing options.

Solicit feedback from your target audience

Along with performing your own testing, Muki.co.ke will want to find out what your existing audience thinks of your site. When you’ve spent a lot of time working behind the scenes, you can forget what it feels like on the other side. Therefore, it’s a good idea to solicit direct feedback from your regular visitors to help you update your website.

Find out what your audience likes and dislikes, as well as what features or content they value. You’ll also want to determine what problems they come to your site to solve. To encourage this feedback, it’s best to ask for it directly. You can do this via comment threads or forums, an email campaign, or even a dedicated survey or poll.

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Update Your Website for 2020

Ensure that everything is still working and up to date

Perform A/B testing

Solicit feedback from your target audience

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