Just like cars, websites require maintenance to operate properly. Properly maintaining your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more.
Here are some of the main reasons why we believe it is important to maintain your site.
Modern day (Content Management Systems – CMS) websites are built on systems which require regular servicing. These websites have components that require upgrades for security purposes and repair (in the cases where components are worn out). In addition to this, some of these components become obsolete over time and require replacements. When your website is not serviced (maintained) it may become less efficient and less effective and may go offline depending on the affected components.
Your website is a public reflection of your corporate image. A poorly maintained website with lots of errors, broken links, dead pages and outdated information projects a sloppy corporate image and can cause business to decline over time. Routinely examine the look and feel of your website and update it to match your corporate image. Have a reputable company Check and Fix broken links, poor grammar and spelling mistakes as quickly as possible — preferably before a customer brings them to your attention.
Security is the main reason that website maintenance is so important. If your organization is using a Content Management System (CMS) such as WordPress or Joomla, you will want to ensure that your site is keeping up with software patches and security updates. Failing to do so gives hackers the chance to infiltrate and plant malicious files on your site. This will lead to your website being flagged down by Google and other Search Engines.
In order to provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning visitors.
Regularly updating your site with sharable content such as upcoming events, image galleries, and blogs gives your audience an idea about who you are and what you do. Engage with your audience by including actionable items such as a newsletter signup form and social media icons that link to your organization’s profile.
A well-maintained website helps promote your brand, work, and mission. We remove information that is out-of-date and conduct a site audit to track issues and errors on your site. We do this regularly so that you can provide your visitors with the best possible user experience.
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