Did you know that 25% of users navigate out of a website if it takes more than three seconds to load? Page loading is obviously an important part of the user experience. However, we tend to let it slide in order to accommodate new nifty functionality or aesthetic website design.

In reality, web visitors do not care about all the bells and whistles. They care about accessing the information they want as fast as possible. Another important factor to consider is how page load speed affects your search engine rankings. A slow website increases bounce rate and if people are navigating out of your web page as fast as they got there, then Google will think your website isn’t important so they will push it further down the rankings.

muki.co.ke will always check your website’s speed by constantly using the insights that they get from speed-checking tools to continually improve how it loads.